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An exploratory study on utilization of the customer inquiries towards the development of customer information database
Divya, B. (2006) An exploratory study on utilization of the customer inquiries towards the development of customer information database. [Student Project Report]
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Abstract
This Dissertation / Report is the outcome of investigation carried out by the creator(s) / author(s) at the department/division of Central Food Technological Research Institute (CFTRI), Mysore mentioned below in this page.
| Item Type: | Student Project Report |
|---|---|
| Additional Information: | The inquiries from the customer could be considered as the main source of customer information. For building the relationship with the customers, who are at the centre of developing business, the relevant customer information is considered to be essential. The Customer Information Database which could store enormous information about the customer is an important way of maintaining the relationship with the customers. This also serves in the segregation and identification of potential customers for follow up thus leading to business development. This study mainly explored the potential of utilization of the customer inquiries (letters, e-mails, walk-in customers) towards the creation of a Customer Information Database. The study also includes the suggestions in the form of strategies and models which could facilitate the Customer Inquiry Management towards the development of the customer information database. |
| Uncontrolled Keywords: | Customer Relationship Management, Customer Information Database, Customer Inquiry Management, Datamining, Knowledge Discovery in Databases, Work Flow Management, Knowledge Management, Local Area Network |
| Subjects: | 000 Computer science, information and general works > 02 Computer Science |
| Divisions: | Technology Transfer and Business Development |
| Depositing User: | Food Sci. & Technol. Information Services |
| Date Deposited: | 20 Mar 2007 |
| Last Modified: | 28 Dec 2011 09:26 |
| URI: | http://ir.cftri.res.in/id/eprint/483 |
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