Sensory marketing :A strategic approach to understand and influence consumer behaviour

Vidish, Y. Krishna (2023) Sensory marketing :A strategic approach to understand and influence consumer behaviour. [Student Project Report] (Submitted)

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Item Type:	Student Project Report
Uncontrolled Keywords:	Sensory marketing, consumer behaviour, tea
Subjects:	300 Social sciences > 05 Economics > 05 Marketing (Industrial) 500 Natural Sciences and Mathematics > 07 Life Sciences > 06 Sensory Science
Divisions:	Sensory Science
Depositing User:	Somashekar K S
Date Deposited:	10 Dec 2023 09:45
Last Modified:	10 Dec 2023 09:45
URI:	http://ir.cftri.res.in/id/eprint/16886

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