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Trends in the Production of Fruits and Vegetable Beverages

Pooja, Arora (2005) Trends in the Production of Fruits and Vegetable Beverages. Masters thesis, University of Mysore.

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This Dissertation / Report is the outcome of investigation carried out by the creator(s) / author(s) at the department/division of Central Food Technological Research Institute (CFTRI), Mysore mentioned below in this page.

Item Type: Thesis (Masters)
Additional Information: <p align="justify">India has huge growth potential in the non-carbonated soft drinks in which fruit and vegetable juice category plays a dominant role. Industry expects the fruit juice category to grow at 40% per annum within next five years. Moreover, the growth in bottled water and decline in carbonated beverages could mean a promising future for juices. An extension of this philosophy easily could boost the juice and juice drinks market. Instead of the carbonated creations, consumers are drinking water and fruit juices, whose sweetness appeals to many consumers. The key drivers in the global fruit and vegetable juices and drinks market have been: the impressive growth in chilled juice sales; changing consumer preferences towards new juice types such as cranberry juice; increased consumer demand for juice drink blends combining a range of exotic fruits; packaging innovations; and the development of new juice drinks for children. It is believed that functional and fortified juices would drive future growth within the chilled juice sector. Global functional beverage sales are expected to increase by 70 per cent to US$24bn by 2005. Sports and energy drinks, calcium-enriched juice and gut benefit beverages have dominated the global functional beverages market, not only in terms of market share and volume/value sales, but also in terms of increased NPD activity. Moreover, a growing NPD trend towards multi-functional probiotic beverages that offer multiple benefits has been predicted. Since, the demand for fruits and vegetables beverages are increasing due to various reasons mentioned above and on the contrary the demand for carbonated beverages like coca-cola, Pepsi, etc are decreasing, thus we can conclude that in near future the trends of these fruits and vegetable beverages are likely to rise at the expense of falling trends of other carbonated nonnutritious beverages.</p>
Uncontrolled Keywords: trends developments fruit beverages vegetables beverages production
Subjects: 600 Technology > 08 Food technology > 23 Vegetables
600 Technology > 08 Food technology > 24 Fruits
600 Technology > 08 Food technology > 05 Processing and Engineering
Divisions: Human Resource Development
Depositing User: Food Sci. & Technol. Information Services
Date Deposited: 27 Feb 2007
Last Modified: 28 Dec 2011 09:26
URI: http://ir.cftri.res.in/id/eprint/418

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