A study of the consumption and production of packaging materials in India.

During the last few years, industries in
India have expanded rapidly and a wide
range of commodities are being produced. These
involve packaging in some form or the other.
The large volume of material produced must be
transported efficiently and economically from the
producing centre to the consuming areas and for
this packaging is a necessary condition. No manufacturing
process is complete and no sale of the
product is practicable without packaging. No
industry can function without the use of packaging
materials.
As the national output of goods increases,
so also does the demand for packaging materials.
In the chain of marketing processes which starts
from production and ends with consumers, packaging
materials have a vital role to play. The importance
of packaging materials and their proper
utilisation in the national economy of a country
cannot be over emphasized. In fact, the production
and consumption of packaging materials can be
taken as an index of the industrial advance made
by a country. Packaging materials are many and
each variety is adapted to specific requirements.
By proper selection and utilization of the right
kind of packaging material necessary, the " sales
appeal " for the commodity can be created.